Designing the Future of Clinical Trials

What got them here won't get them there.

Clinical Ink is revolutionizing the world of centralized clinical trials with their innovative approach at the confluence of data, technology, and research. They power the world's leading pharmaceutical companies in their mission to uplift the lives of millions of patients worldwide.

The first release of their product served as a strong foundation for the company's first decade, establishing a loyal customer base and a thriving business. However, as technology quickly evolved, they were faced with a new challenge - to cater to more demanding customers and their eventual end-users, who are sometimes the elderly, disabled, and caretakers.

This called for a product designed for real people, not just enterprises and that's where we came in. We partnered to work hand in hand with Clinical Ink's Product team, to maintain  the vision of their legacy product but bring up the standards on the design front. Our role was to create a system that could meet the needs of multiple user roles and complexities, while laying a strong foundation for growth through a robust design system that could feed their team of 50+ engineers.

Our collaboration yielded exceptional results, with Clinical Ink tripling their bookings, quadrupling revenues, and growing their sales backlog by a staggering 500%.

We loved working on a product that benefits millions of patients ❤️

Status & Notification systems for patient updates
Bringing delight where possible
Where the magic happens. The actual interface that gets filled out to collect data that powers the research.


As our users included elderly people, individuals with disabilities, and care takers who filled out forms on behalf of others, it was crucial that the design met accessibility standards. This is evident not only in the interface for site managers shown below, but also in the design system that underpins it.

We made sure to use navigational patterns
When designing for healthcare, this is basic
The context in which a site manager interacts with the product to gather patient data

Designing a Foundation for Growth

In the last couple of years, a design system has become the key to a growing any software, serving as a source of truth for the entire product org; managers, engineers and designers. It maintains pattern and visual consistencies with new parts being added and built, but most importantly, it allows you to only have to build once.  Without it, engineers rebuild and re-test components over and over again, which costs time (also, money). It also allows designers to focus their time more on UX rather than the pretty visuals, which is arguably more important. So we rolled up our sleeves and created one for Clinical Ink.

The one source of truth to keep PM's and Engineers in line!
A thorough set of icons for most use cases
Delighting in the empty states
One source of truth to keep engineers from guessing what blue actually means
Navigation, fields, widgets, all elements that get reused constantly as product evolves and grows

Timeliness and good project planning are among the strengths shown by LIFT Agency. The team is flexible, nimble, and has strong forethought regarding the apps' globalization and responsiveness. Their ability to cater to an agile startup mindset also makes them invaluable development partners.

Vladimir Danila, talking good about LIFT Agnecy
Brady Keeter
Manager of Product Innovation, Clinical Ink
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