Designing the Future of Clinical Trials

Clinical Ink is used by
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What got them here won't get them there.

Clinical Ink is revolutionizing the world of centralized clinical trials with their approach that sits at the confluence of data, technology, and research. They power the world's leading pharmaceutical companies in their mission to uplift the lives of millions of patients worldwide.

The first release of their product served as a strong foundation for the company's first decade, establishing a loyal customer base and a thriving business. However, as technology quickly evolved, they were faced with a new challenge — to cater to more demanding customers and their eventual end-users, who are sometimes the elderly, disabled, and caretakers.

This called for a product designed for real people, not just enterprises and that's where we came in. We partnered to work hand in hand with Clinical Ink's Product team, to maintain  the vision of their legacy product but bring up the standards on the design front. Our role was to create a system that could meet the needs of multiple user roles and complexities, while laying a strong foundation for growth through a robust design system that could feed their team of 50+ engineers.

Our collaboration supported Clinical Ink in tripling their bookings, quadrupling revenues, and growing their sales backlog by a staggering 500%.

Plus... we loved working on a product that benefits millions of patients.

What the legacy product looked like and the base that we started from.

A successful product that needed a revamp.

Every drug we take goes through extensive clinical trials. These trials last between 7 to 12 years and take over a billion dollars to get from discovery to market. The process begins as high tech as you can possibly imagine, with the latest in science working overtime to achieve new breakthroughs, however by the time it gets to research, where the patient data is actually captured, it is done in an almost neolithic fashion. Nurses do it on paper. By writing on paper, as all humans do, we are likely to make mistakes. This is why Clinical Ink exists, they provide software for nurses to accurately input this data on an electronic device, minimizing errors.

The original version of the product (above), propelled the company into success but as technology quickly evolved, their product needed to evolve with it and that's where we came in.

First thing's first; what is a login screen without a little delight?
Universal components that get repeated through the product.

How we organized a lot of data points for each patient to be quick and easy to scan.
The navigation is visible in every screen so it always needs a little extra love.
Status & Notification systems for patient updates
Bringing delight where possible. An error page is a great place to turn a negative situation into a (hopefully) positive one.
Bringing delight where possible. An error page is a great place to turn a negative situation into a (hopefully) positive one.
Where the magic happens. The actual interface that gets filled out to collect data that powers the research.

Accessibility

As our users included elderly people, individuals with disabilities, and care takers who filled out forms on behalf of others, it was crucial that the design met accessibility standards. This is evident not only in the interface for site managers shown below, but also in the design system that underpins it.

We made sure to use common navigational patterns that are easy to scan.
When designing for healthcare, accessibility is a must.
The context in which a site manager interacts with the product to gather patient data

Designing for Growth

In the last couple of years, a design system has become the key to a growing any software, serving as a source of truth for the entire product org; managers, engineers and designers. It maintains pattern and visual consistencies with new parts being added and built, but most importantly, it allows you to only have to build once.  Without it, engineers rebuild and re-test components over and over again, which costs time (also, money). It also allows designers to focus their time more on UX rather than the pretty visuals, which is more important.

So we created a robust design system.

The one source of truth to keep product manager's and engineers aligned!
Icons are a central part of any design system.
And they don't have to be boring!
The one place to keep engineers from guessing what blue actually means.
Navigation, fields, widgets, all elements that get reused constantly as product evolves and grows

Timeliness and good project planning are among the strengths shown by LIFT Agency. The team is flexible, nimble, and has strong forethought regarding the apps' globalization and responsiveness. Their ability to cater to an agile startup mindset also makes them invaluable development partners.

Vladimir Danila, talking good about LIFT Agnecy
Brady Keeter
Manager of Product Innovation, Clinical Ink
Contact us. Tell us about your product and goals. We'd love to hear about your brand and business challenges, even if you're not sure what your next step is. No pitch, no strings attached. Let's chat: hello@lftmda.com

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Jean Massad CEO of LIFT Media / LIFT Agency. UX/UI design
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