Intro
SaaS product design isn’t as fun as creating micro-interactions and animations. Multiple options for data visualization, complex workflows, user collaboration, integrations with other systems – not every product design agency has the stomach for it.
A product vision requires an end-to-end partner that can help imagine, make and scale it.
Approach
At LIFT Agency, we value successful products over strict methodologies, which is why we’ve honed our iterative, human-centered approach to product design and delivery. We help define adaptive methodologies that not only deliver results for clients’ product teams and businesses, but that also set them up to be challengers in their markets for the long term.
Through challenging core assumptions, we shape the products and services that improve the lives of thousands every single day. No matter how tight our product cycles are, we never jump straight into Figma. We invest time in bringing order to your requirements and understanding what we're about to design. We think critically about your customer experience—it’s features, screens, workflow, interactions, and verbiage—then take your complex business problems and turn them into intuitive, simple, and beautiful interfaces. This results in a simple and coherent product experience.
Deliverables
Our team of experienced product designers and strategists specializes in working with SaaS companies like yours to create custom product design solutions that drive business results. Here are some of the deliverables we can provide:
- User Research: Our team will conduct user research to gain a deep understanding of your target audience, their needs, and their pain points. This research will inform the product design process and ensure that the final product meets the needs of your users.
- UX/UI Design: We will create wireframes, visual designs, and prototypes that are optimized for user experience (UX) and user interface (UI) design. Our designs will be tailored to your target audience, aligned with your brand, and optimized for user engagement.
- Branding: We can help you develop a visual identity that communicates your brand's personality, values, and unique selling proposition. This includes creating a logo, typography, and color scheme that will establish a consistent and cohesive visual identity for your product.
- Design System: We'll develop a design system that establishes a consistent visual language for your product, including design patterns, components, and style guides. This system will ensure that your product is cohesive, scalable, and easy to maintain over time.
- Product Strategy: Our team can help you develop a product strategy that aligns with your business goals and defines the roadmap for your product. We'll work with you to identify the key features and functionality that will drive user engagement and business success.
- Content Strategy: We'll help you develop a content strategy that ensures that your product communicates effectively with your target audience and meets their needs. This includes developing content that is optimized for search engines, social media, and other marketing channels.
- User Testing: We conduct user testing throughout the design and development process to validate the design decisions and ensure that the final product meets user needs and expectations.
- Collaboration with Development Team: We work closely with your development team to ensure that the design is implemented correctly and that the final product meets the desired requirements. Our designers collaborate with your developers to ensure that the design is optimized for performance, scalability, and security.
Process
As a software developer, you understand that creating successful software products requires a carefully crafted product design process. At LIFT Agency, we specialize in designing user-friendly, visually appealing, and intuitive software products that meet the needs of your users and align with your business goals. Here's how our product design process works:
- Discovery Phase: Understanding User Needs and Business Goals
Our product design process begins with a discovery phase that allows us to understand your users' needs and your business goals. We conduct extensive research, analyze market trends, and identify user pain points to create a comprehensive user persona and user journey. This process helps us develop a deep understanding of your users and their needs, enabling us to design a software product that will meet their expectations while delivering value to your business.
- Design Phase: Creating a User-Centered Design
Once we have a clear understanding of your user needs and business goals, we create a user-centered design that is tailored to your target audience. Our team of product designers will create wireframes, visual designs, and prototypes that reflect your brand identity and are optimized for user experience (UX) and user interface (UI) design. We ensure that the software product meets industry standards and is designed for scalability and growth.
- Collaboration Phase: Working with Your Development Team
Our product design process doesn't end with the design phase. We work closely with your software development team to ensure that the software product is delivered on time and to the highest quality. Our designers collaborate with your developers to ensure that the design is implemented correctly and that the software product meets the desired requirements. We conduct user testing throughout the development phase to ensure that the software product meets your user's needs and that it's optimized for performance, scalability, and security.
Clients
Our clients are the companies and startups who make the world go round — they treat diseases, train & retain staff, power AI for their large language models, ensure payments and much mores. We work with organizations seeking growth, influence, and agility to design and build the next generation of products, services, and experiences. Most of our product design clients come from the health and pharma industry.
Tools
At LIFT Agency we use Figma for product design because it allows designers to quickly create and iterate on product designs, while also streamlining the handoff process to developers. With Figma, teams can work more efficiently, reduce development time and costs, and deliver products that meet the needs of their users.
- Collaboration: Figma is a cloud-based tool that makes it easy for teams to collaborate on design projects. Multiple team members can work on the same file simultaneously, and changes are saved and updated in real-time. This allows designers, developers, and other stakeholders to work together to create and refine product designs, streamlining the design process.
- Prototyping: Figma has a built-in prototyping feature that allows designers to create interactive prototypes of their product designs. This feature allows teams to quickly test and iterate on their designs, improving the overall user experience and reducing development time and costs.
- Design System: Figma's component and style system makes it easy to create and maintain a library of design elements that can be reused across different projects. This helps to ensure consistency across designs and speeds up the design process by allowing designers to quickly access and apply pre-built design elements.
- Handoff: Figma makes it easy to hand off designs to developers, with features like automatic CSS generation and developer handoff tools. This helps to ensure that designs are accurately translated into code and reduces the risk of miscommunication and errors.
- Integration: Figma integrates with a wide range of third-party tools and services, including popular project management tools like Jira, Trello, and Asana. This makes it easy to incorporate Figma into your existing workflow and ensures that everyone is working from the same source of truth.
